HABA Education Series

...specializes in ingenious educational supplies for early childhood learning between 0 and 8 years of age.


Little Children are...

… enthusiastic, imaginative, creative, committed, investigative and curious, flexible and courageous without fear of failure – they simply love to learn! These characteristics relate to skills which are vital for success in the 21st century.

Our Vision

… is children growing up in a supportive environment which encourages them to unfold their inherent talents, because their surroundings have a decisive influence on this development – first the parents and the family, later also daycare, kindergarten and school. If children find a stable basis for their roots, enough stimulation for growth and plenty of room to develop, they can grow up with a joy all of their own.

Mission Statement

… all children deserve products that are unique in terms of concept, design, play value and development character. This is why, with our products, we support all educators in creating space to grow. And these educators need experts like you who provide the best educational tools. We support you by building your portfolio with our unique learning resources grown from 80 years’ of market-leading experience in Germany and enriched by the profound knowledge of experts from the fields of education and science.